Direct Mail & Direct Response Marketing

The Delott Organization offers direct mail programs from a variety of vendors. Recently, our direct mail campaign has been revitalized by using a multi-step process of communication with prospects to enhance the agents' opportunity for a sale. Most other marketing organizations use the traditional system. This old fashioned mailing system of sending un-tested mailers to unqualified prospects is now obsolete.

Industry Leading Direct Mail Marketing System

Our system starts by sending a mailer out from the vendor to spark an initial interest with the prospect. The second step is a followup mail piece to reemphasize the message and introduce the financial professional. This helps establish trust, rapport, credibility and creates a call to action for the prospect. Some agents may then consider using our annuity appointment setting call center to set the appointment while others may choose to handle it themselves.

The outcome is that the agent now has an appointment with a qualified and interested prospect. Further, the prospect is familiar with the agent due to our multi-step approach making them more receptive to the agent upon their initial meeting.